Preventing Duplicate Emails in Emma for Members in Multiple Groups or Segments
- Emma email marketing account
- Computer or laptop
- Internet connection
Step-by-Step Instructions
Log in to your Emma email marketing account using your credentials. Ensure you have appropriate permissions to manage groups and segments.
- Use a secure password manager to access your login credentials safely.
Navigate to the 'Audience' section of your Emma dashboard. Locate and list the groups and segments that will be included in your email send.
- Keep a clear record of the groups and segments by exporting them to a spreadsheet for easy reference.
To avoid sending duplicate emails, create a new segment. Go to 'Audience' > 'Segments,' and click 'Create a Segment.' Use filters to include members from all relevant groups while excluding duplicates.
- Use criteria such as 'Email is not in' to exclude members from specific groups that may receive a duplicate.
- Consider using a query like 'is not in any other group' to filter members.
Navigate to 'Audience' > 'Suppression Lists.' Here, you can add members manually or upload a list of emails to exclude from your send.
Before sending the email, preview the segment by clicking 'View Members' to ensure there are no duplicates. Send a test email to yourself to verify.
- Use the 'Test' feature to send a sample email to a small group or stakeholders within your organization.
Once your segment is verified and free of duplicates, create your email campaign. Select the new segment, and either schedule your email for sending or send it immediately.
- Double-check your segment selection to ensure only the intended members receive the email.
- Regularly update your segments to maintain clean data.
- Review your email marketing strategy quarterly to adapt to any changes in your audience's structure.
- Ensure compliance with GDPR and other relevant privacy laws when managing email data.
- Sending emails repetitively to the same audience can lead to higher unsubscribe rates; use the suppression list wisely.