How to Avoid Sending Duplicate Emails in Emma Using Subscription Groups
- Emma account access
- Computer with internet connection
- List of email subscribers
Step-by-Step Instructions
Familiarize yourself with how subscription groups work in Emma. They allow you to categorize your members into various segments based on interests, geography, or other criteria.
- Consult Emma’s online documentation for a deeper understanding of subscription groups.
Access your Emma account by navigating to the Emma website and entering your login credentials.
- Ensure you have admin or appropriate access levels to manage email lists.
Locate and list down the names of your larger and smaller groups within the 'Audience' section. This will help in organizing your emails accordingly.
- You can use the search functionality to quickly find groups.
Navigate to the 'Contacts' section and cross-reference members in larger and smaller groups to check for overlapping contacts using filters or tags.
- Use Excel or a similar tool to download and cross-reference lists if needed.
If overlaps are present, consider creating a new subscription group or modify existing ones to re-categorize contacts and prevent duplicates.
- Ensure each contact can be automatically sorted based on the criteria you set.
Consider using Emma’s smart segment feature to dynamically segment your audience and prevent overlap. Set up criteria to exclude certain groups if they are part of another.
- This step is optional but can optimize the process further.
Outline your email strategy ensuring emails from larger group campaigns do not overlap with smaller group campaigns. Schedule emails appropriately using Emma’s scheduling tools.
- Use a calendar to schedule and visualize email campaigns.
Before sending a full-scale campaign, test your setup by sending emails to a small sample to ensure no member receives duplicates.
- Utilize Emma’s test email feature.
- Regularly review and update your subscription groups.
- Use clear naming conventions for groups for easy management.
- Double-check your subscription group settings before sending large campaigns to avoid errors.