Preventing Duplicate Emails in Emma Using Subscription Groups
- Access to Emma account
- Computer with internet access
Step-by-Step Instructions
Open your web browser and go to the Emma login page. Enter your credentials to access your Emma account.
- Ensure you have administrator access for full functionality.
Once logged in, go to the ‘Audience’ tab in the main navigation menu. From the dropdown, select ‘Groups’ to view your existing audience groups.
- Familiarize yourself with the group hierarchies if it's your first time.
Browse through the groups to identify which belong to the larger group and which are the smaller subgroups. Make a note of these for easy reference.
- Use group names and descriptions to help identify their hierarchy.
Click on ‘Create a group’ and select ‘Subscription Group’. Name the group descriptively, for example, ‘Master Group’.
- Ensure the name reflects the nature of the group, making it easy to identify for other users.
Go back to each smaller group and add members to the newly created Subscription Group. This ensures all smaller group members are accounted for in your master list.
- Use bulk actions to add members quickly.
Check for overlapping members across groups by using the ‘View overlap’ feature in Emma. Members appearing in more than one group will need attention.
- Download the overlap list for detailed analysis if needed.
When preparing to send an email, use the ‘Groups’ feature to select your target audience. Emma automatically avoids sending emails multiple times to overlapping members within a subscription group.
- Perform a test send to a small batch first to ensure everything is set correctly.
After sending, review the sending summary and check the stats to ensure no duplicates were sent. This summary will confirm the unique number of emails sent.
- Look for unusually high send counts as an indicator of duplicates.
- Regularly update your groups to reflect new or leaving members.
- Standardize group naming conventions for better management.
- Ensure compliance with email regulations and consent requirements when adding members to groups.